So you want to write and post content to a blog. Great! Get started now. Don't wait! There are two types of blogs: personal and thematic. If you want an on-line diary, then it’s personal. Otherwise go with thematic and present yourself as an expert in your field providing relevant content that will draw in readers.
- Write original content!!!
- 200-400 words in length
- Have several outbound links from within the content to quality web sites. (3-5)
- Carefully selected wording for the headline. (Top ten tips for…, How to Stop Sex Trafficking, The Best Way to ______, What to do about ______, Marketing to the Next Generation Guidelines, Trends in Youth Travel, What You Need to Know to ________,etc.
- Use Google Adwords to find out which words to use in your headline. Use words that have heavy search volume and preferably low competition.
- Use your headline somewhere in your article
- Select relating key words that relates to your article that have high search volume and incorporate those words into the content of the article.
- Use the key words in your tags
- Try to include at least 1 image. When uploading an image to your blog post, use key words in the file name of the image that you have saved on your computer. Ex. You want to upload a photo, give the file name: Silk Road Map, or Nepal trekking,
- Create wise article directories/categories. Preferably 10-20. Be sure they are general like:
Trips
Sex Trafficking
Orphans
Parenting
Social Justice
Youth Ministry
Marketing
Leading
Money
· Make sure your blog is visible/searchable to the public.
· Have strategic outbound links in the side bar of the blog. Each time you write, a new page will contain those links, helping those to whom you link rise in search engines.
· Be sure your readers can share your blog posts easily using facebook and other social media tools
· Have a sign up box so your readers can receive notification of your article each time you post.
· Have others link to your blog.
Doing these simple steps will go a long way to making your articles more search engine friendly, help them to rank higher, and ultimately have more traffic and readers.The above 10 tips for effective blog writing will help you with Search Engine Optimization (SEO). Google has 68% of the web blog traffic and they control the complex algorythms that decide who is #1 on page 1. You want to be on the top.Writing an effective blog that links to other web sites and blogs can also give them a boost in rankings as well.
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